Celebrity makeup artist Alison Raffaele created her own cosmetics line in 2000 with the aspiration of helping all women become beauty pros themselves, beginning with only two core products -- her legendary True Concealer and Transparent Finish setting powder. Though she flourished as a celebrity makeup artist, Alison discovered that her true passion was to reach out to all women by providing makeup tips and beautiful, easy to master products, so that women everywhere can create their own professional look with confidence and ease.