It's pretty. Maybe a little twisted. But never prissy. Makeup for your eyes, lips, nails, hair, and skin. It's always beautiful but sometimes unusual. It's makeup for individuals, not for those who want to blend in. Have fun, experiment, toy with a look that borders on dangerous. Shimmer, glitter, sparkle, sheen...use it all and change your face to match your mood. Go from a pixie to a vixen, from a rock star to a starlet. Be who you want to be today, just don't be average.

Urban Decay is beauty with an edge. It is feminine, dangerous, and fun...appealing to celebrities, rock stars and anyone who relishes her individuality and dares to express it.