Silicone-free Gently removes sebum & pollution particles from scalp and hair. Provides oil-control. Prevents risk of hair-fall due to breakage from brushing. 97% less hair fall due to breakage from brushing*. Genesis is not a hair loss product. *System of Bain Hydra-Fortifiant + Fondant Renforcateur + Sérum Fortifiant vs Non-Conditioning Shampoo.