Miracle reshapable heat lotion.
epositionable with shape memory.
96 hour extreme frizz control.
Heat protectant with 450°F thermo-protection.
"After you cleanse, treat and prime, you will apply L'Incroyable and blow out. Then the next day because you have the L'Incroyable or like i like to call it, a "re-styler" curling your hair will be much easier because this product is in your hair."