Sulfate-free. Detangles and hydrates without frizz. 24H protection against frizz even in high conditions of humidity. Protects hair from blow-dry heat. Helps to prevent split ends. Leaves hair shiny and silky. 99% less hair fall due to breakage from brushing*.88% more smooth/conditioned**. Genesis is not a hair loss product.*vs. non-conditioning shampoo.**vs. non-conditioning shampoo."