Breakthrough dry shampoo removes up to 95%* of oil for a shampoo-grade clean - no white cast, no clumping, no buildup
Why it’s WOW:
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Powered by real cleansing tech
- Best dry shampoo for dark hair, color-treated hair
- Non-dulling, less whitening, no gritty texture
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Leaves color light, bright and glossy again
- Helps normalize excess sebum production
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Deodorizing formula helps prevent odor absorption
Most dry shampoos sit on top of oil, forming clumps and a gritty texture. Insta-WOW dry shampoo spray contains a shampoo-grade cleanser that actually dissolves oil into micro-droplets (just like a real shampoo), while ultra-fine, high-performance starches absorb it and give it a slip factor which makes it possible to brush it off the hair. Oil and grime disappear, leaving hair clean.
These starches do double duty:
➤ Maximum absorption to soak up oil, sweat, and buildup
➤ Built-in slip so oil slides off effortlessly with a brush