Becca

Ultimate Coverage 24 Hour Foundation

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  • $11.25
  • Regular price $45.00
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What it is: A buildable, full-coverage liquid foundation featuring 24-hour humidity-, sweat-, water- and transfer-resistance with a breathable, natural finish.

What it does: Shown to stay color-true all day long, this 24-hour long-wearing formula balances coated pigments with water to deliver flawless, full coverage with a natural finish. It instantly smoothes the skin, covering imperfections without clogging pores and providing immediate and all-day moisturization. Expertly developed with a balanced range of warm, cool and neutral undertones, BECCA's evenly balanced shade range covers the lightest to the deepest skin tones.

How to use: After your primer application, apply a pea-sized pump of foundation onto the back of your hand. For medium buildable coverage, use a dampened sponge to apply, lightly patting onto areas of concern first. Blend the remaining foundation onto the center of the face until the product looks seamless and skin-like. For fuller coverage, use a foundation brush and press the foundation in small layers to the center of your face outward. Finish with a setting mist to help set and refresh the appearance of makeup for a lasting, finished look.

Pro tips: To find your perfect foundation match, begin by finding your shade level (1 is Fair, 2 is Light, 3 is Medium, 4 is Tan, 5 is Dark and 6 is Deep). After you've identified your shade level, find your undertone. If you look best in bright white, your undertone is cool. If you look best in cream, your undertone is warm. If you look best in both, your undertone is neutral. Choose your shade by pairing your level with your undertone.

  • 1 oz.
  • Paraben-free; sulfate-free; phthalate-free; alcohol-free; artificial fragrance-free; gluten-free; animal byproduct-free
  • Cruelty-free
  • Made in Italy